Incidents & Alerts

Status Pages for SMBs: How to Communicate Incidents Clearly

Transparency, trust, and templates that work during outages.

Published 02 Oct 2025

Good status pages reduce support load and build trust. Keep updates short, factual, and frequent.

Related: Uptime Guide · Runbooks · Trend Analysis

What to publish

  • Current component status
  • Incident timeline with timestamps
  • Clear next update time

Tone & cadence

Be honest, avoid guesses, and set expectations for the next update (e.g., “next in 20 minutes”).

Put this into practice

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